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Guides to buying domains and backlinks, and to how search treats them. We explain the checks we run before a domain goes on our list: its history, Google index, metrics and blocklist status. We also compare aged and expired domains, and the cost and risk of each link type.
Does a 301 carry old backlinks to a domain you bought? Google's docs do not say what happens to a bought domain's links. Here is the dated record from Gary Illyes, Matt Cutts and John Mueller, what the expired domain policy says, and what to do first.
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